In Support Of as a brand embodies the representation, collaboration, and curation of emerging talent. We seek to work with talent from all cultural industries that we believe are creating work that is of quality, innovation, and a re ection of the current times. In 2010, ambitious and searching for a showroom that supported talented designers with unique perspectives, Tanya Sheikh decided to create her own. The Showroom @ In Support Of is a multi-label showroom that represents independent creatives based primarily in New York. We value the artistry of the brands we represent and work closely with the designers to understand the narrative and perspective behind their collections. We create an environment where our creatives can ourish to their best ability. We seek to position our brands with outlets that appreciate the ethos of their brands.
In 2014, in extension of the showroom, Tanya partnered with friend Ivan Gilkes to create the retail concept store that is also In Support Of. The store, carrying the showroom’s core beliefs, became a destination brick-and-mortar shop and e-commerce site where women who nd signi cance in craftsmanship can nd timeless pieces for their wardrobe. We feature clothing and other items that are unique, detail oriented, and well-constructed. We love garments that have a voice and tell a story, designs with an innate sense of beauty in a wide palette of colors and prints.
At the core of its mission, In Support Of aims to promote charitable causes and create a sense of community wherever it seeks to plant roots. We aim to make an impact where needed and hope to grow to the point where we can provide constant support from season to season. We believe in bringing people together and showcasing talent.
In Support Of’s pop up concept boutique in Culver City, Los Angeles will be an extension of the work we do in New York City, therefore, we are very excited to announce the very talented people we will be collaborating with.