Welcome to the Tract

PLATFORM’s weekly roundup of culture in and around our incredible City.

 

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What’s in a name?

As a unique collection of the most inspiring merchants, exciting cuisine, and creative companies to come to Los Angeles, the meaning behind the name is a question that continues to come up.

The significance, as it turns out, is two fold. In an article for the LA Times earlier this year, Adam Tschorn wholeheartedly captured the significance and described Platform as a nod to both to the presence of nearby rail lines, as well as the desire to make the four-acre experience a platform for the brands on board.

As a name, Platform is an homage to the historic rail lines that determined the modern-day infrastructure and areas in which we live and work today. It is also an allegiance to the future of Los Angeles and the Expo Line, which is already changing a city we know and love.

Yet Platform is also just that — a platform that we created to bring together the very best in fashion, culinary arts, and design. From Aesop’s one of a kind spa services to luxury British import Linda Farrow and their first US storefront, there is something truly unique and specific about each individual space.

As you’ll come to see, there is always something new to experience at Platform so stay tuned for what’s to come and hope to see you soon.


#HelloPlatform

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There’s no surprise or shortage when it comes to love for The Cannibal LA which recently opened its doors at Platform when this pic was posted.

In addition to capturing the magnificent outdoor dining along Washington Boulevard as well as Jen Stark’s show stopping mural, what we love the most about this shot are the shadow boxes that showcase additional pieces of her work.

Be sure to see them while they’re on display and drop by the butcher shop, sandwich counter, and dining room open daily at The Cannibal LA.

In addition to capturing the magnificent outdoor dining along Washington Boulevard as well as Jen Stark’s show stopping mural, what we love the most about this shot are the shadow boxes that showcase additional pieces of her work.

Be sure to see them while they’re on display and drop by the butcher shop, sandwich counter, and dining room open daily at The Cannibal LA.

 

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#TDIC and it’s true: Tom Dixon is coming.

Installation began last week on the highly anticipated lifestyle concept and collaborative space between renowned lighting and interior designer Tom Dixon and LA’s very own Curve boutique.

The space itself will house an astounding 500 of his iconic light fixtures in bronze, copper and coated aluminum in addition to his latest furniture and accessories throughout the store. Needless to say, there are a lot more boxes from where this photo came from.

Discover more about Tom Dixon here and stay tuned for the latest updates on this opening.

 

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We’ve come a long way from the days of rotary phones and hanging out by the water cooler, but the new sweetgreen HQ aka The Treehouse takes the idea of an office space to an entirely new level.

Pictured here is the entrance and sweeping open space that spans the entire fourth floor of creative offices at Platform.  Not pictured?  The sweetgreen kitchen of your dreams including big family-style, lunch lunches (from sweetgreen of course) and virtually every snack under the sun.

In case you were wondering, the SG founders have a pretty incredible bachelor pad too via Homepolish.

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PLATFORM X CITIZINE

We’re excited to announce that we’ve partnered with Citizine to bring you stories and behind-the-scenes of the people and places that excite us most – both at Platform and around LA. As a digital destination for exploring the city, Citizine celebrates curiosity and travel through original content and video for the culturally-minded while offering information and resources for locals and travelers alike seeking the best new experiences in LA. As they say, life’s a trip so discover the best of what’s out there with Citizine and The Tract.

For more information about Citizine and to create your own list of cultural to-do’s visit www.citizine.tv.

Just in time for Father’s Day, discover a dapper man’s shopping guide to LA this week with Josh Peskowitz, owner of Magasin at Platform, via Citizine.

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