PLATFORM Exclusive: All about the A B C’s

At first look, you’ll recognize some familiar names at PLATFORM that may hang in your wardrobe or lay around your home — but take a closer look and you’ll quickly see that nearly all 15 shops and restaurants carry a handful of unexpected and delightful brands and products.

Drop in to Blue Bottle and leave with an almond cappuccino and copy of The Great Gatsby courtesy of One Grand Books. Grab some sage, a Hot Lei and The Monocle Guide to Cosy Homes at Juice Served Here. Walk into The Shop to purchase Tom Dixon’s polished brass floor lamp and walk out with a Mansur Gavriel bucket bag.

In honor of back-to-school, we’ve taken an elementary approach to sharing the best (and at times surprising) brands you can find around PLATFORM.

  • A — Aesop, Alo Yoga, Acne
  • B — Blue Bottle Coffee, Bend Goods, Betina Holt
  • C — Common Projects, Cecelie Copenhagen
  • D — Dries Van Noten
  • E — Erdem, Emanuel Ungaro
  • F — Freda Salvador, Fallon, Faith Connexion
  • G — Golden Goose, Glass Haus
  • H — HALO
  • I — Ilan Dei, IRO
  • J — Janessa Leone, Juice Served Here
  • K — Koral, KTZ, Kashiba
  • L — Linda Farrow
  • M — Magasin, Matthew Williamson, Mansur Gavriel
  • N — Norse Projects, Nina Ricci
  • O — One Grand Books, Outdoor Voices, Oliver Peoples
  • P — Ports1961, Protagonist, Proenza Schouler
  • Q —
  • R — Rodarte, Re/Done, Reigning Champ
  • S — SoulCycle, Saturday’s New York
  • T — Tom Dixon
  • U — Undefeated Sport
  • V — Velvet by Graham and Spencer, VPL, Verve Coffee
  • W —
  • X — XLarge
  • Y — Yuketen
  • Z —