Founded in 2015 and based in Los Angeles, GOAT is a premium digital marketplace for finding rare sneakers, discovering new sneaker releases and listing your very own. GOAT’s three-month pop-up gallery celebrates the artists, shoes, and boutiques that have shaped pop culture and paved the way for sneaker enthusiasts everywhere. In October, GOAT opened their doors with The Greatest: Los Angeles to pay homage to LA’s impact on global sneaker culture. The exhibit showcased sneakers such as the Undefeated x Air Jordan 4 Retro to the more recent Fear of God x Vans Vault Mountain. The second and current rotating exhibit, The Greatest: New York, focuses on New York’s rich and ever-growing connection to sneakers, with its story told through 25 pairs of historically-significant shoes born out of the city. The showroom and pop-up shop are both firsts for the company in addition to their magazine, which coincides with the opening of their shop.